Bwin is an application developer for online casinos and the company’s Internet poker subsidiary, Ongame, just introduced Essence, a new form of business model. Unexpectedly, Essence has helped increase the number of Ongame’s recreational players within just six months. Comparing the number of online casino recreational players for the past 2 years, the introduction of Essence has raised the number of active recreational players, as well as, net depositing, for Ongamepoker applications. Moreover, when professional level’s winnings before Essence are compared, there is actually an increase in net winnings now that Essence is being in effect.

Essence is a rake redistribution system. It calculates the rake the players have generated based on how much they have contributed to the pot. It is a program for online casino gambling that grants bonus points or offers lower cost for players who are playing casually or are new to the poker game. The new ecosystem is unique for the entire poker industry. Fredrik Kjell, Ongame Network’s head of poker, is delighted with the outcome of Essence. Considering that it is a revolutionary concept in the technology of online casinos, it still worked as it is intended. Other observers are also impressed because it is the first time they have seen a poker provider who is concerned with delivering an environment suitable and comfortable for all types of players, whether they are amateurs or professionals, allowing them to flourish and prosper.

Trustwave, an independent data security and auditing company for online casinos and gambling products, audited the rake distribution of Essence and found it to be working as it is intended to work. Its algorithm has shown that it has calculated appropriately the rake distribution of every players of OngameNetwork’s poker.

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